Yellow AI and HubSpot release updates for AI customer agents

Yellow AI and HubSpot have introduced features and updates regarding their AI-driven customer support agents.

Yellow AI offers a visual builder with drag-and-drop functionality and templates to simplify chatbot development. The platform allows users to connect bots to channels such as WhatsApp and Facebook Messenger to handle complaints, route tickets, and qualify leads. While users praise the ease of building basic bots, some reports indicate challenges with bots misunderstanding questions, losing conversation context, or providing limited customization options.

HubSpot has deployed an AI support agent capable of answering questions from existing content and performing actions like booking meetings. The agent can be used via live chat, email, or social media, or as a help desk tool that provides reply recommendations for human representatives. As of October 2026, HubSpot credits are consumed only when an agent delivers a resolution, such as sharing a content source or qualifying a lead, rather than on a per-message basis.