Yellow Hat launches traffic safety campaign in Japan

Yellow Hat Co., Ltd. has announced a campaign to support the Cabinet Office-led ‘Autumn National Traffic Safety Campaign’ in Japan. Running from September 21 to September 30, 2026, the initiative aims to promote traffic rule compliance and improve road safety awareness for both drivers and cyclists.

As part of the campaign, Yellow Hat will host daily ‘Traffic Safety Quizzes’ on its official X account, supervised by the All Japan Traffic Safety Association. Participants who answer correctly can enter a lottery to win prizes. Additionally, the company will offer 10% discount coupons via its official app for specific automotive products, such as lighting, wipers, and water repellents, at stores nationwide from September 21 to September 29.

The campaign seeks to address increasing interest in bicycle traffic rules and encourage a culture of safe driving and cycling to achieve zero traffic fatalities.