Yellow September campaign promotes mental health and suicide prevention

The Yellow September campaign is an annual initiative focused on psychosocial health and suicide prevention, running from September 10 to October 10. This period connects two major international awareness days: World Suicide Prevention Day on September 10 and World Mental Health Day on October 10.

In Austria, the initiative is coordinated by Gesundheit Österreich GmbH and funded by the Ministry of Social Affairs. The campaign aims to reduce the stigma surrounding mental health and suicide, which remains a significant societal issue. Experts suggest the ‘three Ds’ of prevention: thinking about it, asking about it, and talking about it. Open communication is encouraged to help alleviate isolation and guide individuals toward professional help.

In Germany, local authorities such as the Aichach-Friedberg District Office are highlighting available crisis services. Data indicates that suicide rates in Germany significantly exceed deaths caused by traffic accidents, violent crime, and illegal drugs combined. Authorities urge the public to recognize warning signs, such as social withdrawal or significant changes in mood and behavior, and to encourage those in crisis to seek professional support through services like the Bavarian Crisis Service.