Yelp advertising costs for local businesses

Yelp advertising costs for self-serve local business accounts start at $150 per month, which averages to approximately $5 per day. Total expenditures depend on several components, including pay-per-click costs, optional service packages, and management fees paid to internal teams or agencies.

Businesses can choose between Yelp Ads, which provides placement in search results and on competitor pages, and an Upgrade Package, which modifies how a business page appears to visitors. While these are separate purchases, Yelp offers a bundle starting at $270 per month, providing a $60 savings compared to purchasing the $150 Ads service and the $180 Upgrade Package individually.

Larger brands, multi-location advertisers, and agency-managed campaigns may be subject to different pricing structures than the standard self-serve rates.