Yelp partners with OpenAI to integrate data into ChatGPT

Yelp has entered into a licensing agreement with OpenAI to provide its business reviews, ratings, photos, and other data to ChatGPT. This partnership aims to enhance ChatGPT’s ability to provide local recommendations to users.

Under the deal, Yelp branding and links will appear when its content is utilized within the ChatGPT interface, though OpenAI maintains control over the final presentation of the user experience. This integration allows ChatGPT to leverage Yelp’s structured details and user reviews to answer specific local queries, such as finding reliable service providers in a particular area.

This move represents a shift in local discovery toward a recommendation-based model. While Yelp maintains its own AI product, Yelp Assistant, this agreement serves as an additional distribution channel for its data. The partnership highlights the growing importance of Generative Engine Optimization, as businesses must ensure consistent information across various platforms to remain visible to AI-driven search systems.