started · updated
Yemeksepeti and Mars Pet Nutrition partner for street cat welfare
Yemeksepeti has partnered with Mars Pet Nutrition to support the ‘See Me’ project, an initiative developed by Whiskas as part of the ‘Better Cities for Pets’ program. The collaboration aims to increase awareness and support for the needs of street cats.
As part of the campaign, Yemeksepeti delivery partners utilized specialized ‘See Me’ kits, including collars, stickers, vest badges, and informative brochures, to spread the message ‘See. Notice. Protect.’ across various urban routes. Additionally, customers shopping via Yemeksepeti Market received informative brochures and pet food with their orders to encourage community support for local cats.
In conjunction with World Animal Protection Day on October 4, the companies launched the ‘Share of Love’ initiative. Through this program, every purchase of selected Mars Pet Nutrition products via Yemeksepeti Market contributed 10 grams of pet food to a donation fund. The campaign successfully reached its target, resulting in a total donation of 1 ton of pet food.