Yettel research highlights generational gaps in Hungarian digital communication

A national representative study conducted by Yettel has revealed significant generational differences in how Hungarians communicate online. The research highlights a growing divide in digital etiquette, particularly regarding greetings in chat interfaces. While omitting a greeting is considered unacceptable in traditional emails, nearly half of respondents know people who skip greetings in instant messaging. This behavior is most prevalent among those under 26, two-thirds of whom experience direct communication without introductory pleasantries.

In contrast, three-quarters of the 45–65 age group consider greetings essential, a discrepancy that media researcher Dr. Ádám Guld suggests could lead to generational conflicts. The study also noted a shift in how emotions are expressed; while text remains fundamental, emojis, GIFs, and memes are increasingly used to convey moods more efficiently. The use of these visual tools is most common among those under 35. Additionally, the research touched upon the use of voice messages and the acceptance of AI-generated memes, noting that younger generations view visual communication as a key tool for identity formation.