YF Life Secures Branding Initiative of the Year at Insurance Asia Awards 2026

YF Life Insurance International Ltd. was awarded the Branding Initiative of the Year – Hong Kong at the Insurance Asia Awards 2026. The honor recognises the insurer’s 50th‑anniversary campaign that promoted its “Invesurance” philosophy, a blend of insurance and investment services.

Chief Executive Officer Stephen Zhang said the award validates the milestone and endorses the company’s integrated approach, which relies on a “1+N” structure with partners such as Barings, risk‑diversification strategies, global asset allocation and fluctuation mitigation. The accolade highlights YF Life’s marketing innovation and its leading position in the Hong Kong and Macau insurance markets.