Yo-Chi expands global footprint with London launch and upcoming US debut

Australian frozen yoghurt brand Yo-Chi is expanding its international footprint, recently opening its first UK location in London’s Notting Hill district. The launch has seen significant consumer interest, with reports of long queues and high demand. The brand aims to position itself as an experiential “pub with no beer,” creating community hangout spots through large-format stores, cafe-style interiors, and a focus on premium ingredients.

Following its success in Australia and recent entries into Singapore and London, Yo-Chi is set to make its United States debut in Dallas this September. The self-serve concept, which prices products by weight, features a variety of toppings and aims to serve as a social destination for younger demographics.