Yobikomi-kun appointed CYO for ENEOS Denki

ENEOS Power has appointed ‘Yobikomi-kun’, a popular voice-activated promotional device manufactured by Gunma Denki, as its Chief Yobikomi Officer (CYO). The appointment is an advertising title rather than a corporate executive role.

Yobikomi-kun is a widely recognized character used in over 80,000 supermarkets and discount stores across Japan to attract customers using its signature melody. As part of this new partnership, ENEOS Denki has released a series of web commercials featuring an arranged version of the device's original music and a dance performance by the ‘Family Dancers’.

In addition to the commercials, a solo interview video was released where the device, accompanied by a spokesperson from Gunma Denki acting as a manager, discusses its new role and expresses a dream of appearing on a major year-end music program.