Yokohama Rubber announces multi-year partnership with Juventus FC

Yokohama Rubber Co., Ltd., through its subsidiary Yokohama Europe GmbH, has announced a multi-year strategic partnership with the Italian football club Juventus FC. Under this agreement, Yokohama will serve as an Official Partner of the club.

The collaboration aims to increase Yokohama’s brand recognition across the European market by leveraging the global reach of Juventus. The partnership will include brand presence on the club’s official social media channels, visibility at the Allianz Stadium, and involvement in various club events and activities.

This move follows Yokohama’s recent efforts to strengthen its European footprint, including the 2023 establishment of its own tire sales company in Italy. Additionally, Yokohama has served as an Official Tire Partner of the ATP Tour since 2024.