Yomiuri TV promotes Best Hit Kayosai 2026 with artist invitation advertisements

Yomiuri TV has launched a unique promotional campaign for the upcoming Best Hit Kayosai 2026, scheduled to broadcast on November 11. As part of the fourth year of this initiative, the broadcaster is placing invitation-style advertisements in locations significant to the performing artists, known as their “sacred sites.”

This strategy allows dedicated fans to discover the lineup ahead of official announcements by recognizing the connection between the locations and their favorite artists. Notable placements include invitations for Mrs. GREEN APPLE at Ebisu Station, M!LK at Ebisu Station, and Juice=Juice at Nakano Station.

According to promotional producer Daiki Tezuka, the creative theme this year focuses on the excitement of opening an invitation. Despite a shortened teaser period due to a change in the broadcast day from Thursday to Wednesday, the advertisements were quickly discovered by fans on social media.