Yoplait announces collaboration with Netflix's K-Pop Demon Hunters

Yoplait has announced a limited-edition product collaboration with the Netflix animated film K-Pop Demon Hunters. The partnership aims to target the back-to-school market through various dairy products.

The range includes Frubes tubes featuring characters such as Rumi, Zoey, Mira, and Jinu, along with collectible cards and a special ‘Derpy Tiger’ surprise. Additionally, the collaboration introduces a new chocolate dessert yoghurt and a strawberry drinking yoghurt, both featuring film characters.

Product rollouts in the UK are scheduled as follows: Frubes will launch on August 15, the chocolate dessert on September 9, and the strawberry drinking yoghurt on September 14. The new products are fortified with calcium and vitamin D.