Yoshimoto Kogyo and SBI Holdings partner for entertainment IP expansion

Yoshimoto Kogyo Holdings and SBI Holdings have reached a basic agreement to establish a strategic business alliance in the entertainment sector. The partnership aims to develop new content and strengthen the global distribution of entertainment intellectual property (IP).

The companies plan to establish a joint venture to leverage Yoshimoto Kogyo’s talent assets and video production capabilities alongside SBI’s financial technology and media ecosystem. A key component of this collaboration involves utilizing SBI’s security token (digital securities) infrastructure to explore new methods of fundraising for films, programs, and other content.

Furthermore, the partnership will utilize a 100-billion-yen content fund organized by the SBI Group. This fund will support investments in various fields, including variety shows, movies, sports, anime, games, VTubers, XR live performances, and short-form vertical dramas. The collaboration also intends to utilize SBI’s global network to expand program formats and live events internationally, while coordinating with SBI’s regional revitalization networks to promote content from local Japanese regions.