Yoshinoya launches Hello Kitty collaboration products

Yoshinoya has announced the second phase of its ‘Ouchi Yoshinoya Campaign 2026,’ featuring a collaboration with Sanrio’s Hello Kitty. As part of this campaign, the company will release a limited-edition melamine bowl featuring Hello Kitty and her twin sister, Mimmy, starting October 20, 2026.

The bowl is available as a set including two packs of frozen beef bowl ingredients for 4,180 yen. The design celebrates the 10th anniversary of the collaboration between Yoshinoya and Sanrio, with special artwork on the bottom of the bowl. Sales will be restricted to Yoshinoya’s official online shop and various e-commerce platforms.

This follows the first phase of the campaign, which included themed ‘Shirayuki’ dishcloths paired with various frozen food sets.