YouTube advertising revenues exceed $40 billion in 2025

YouTube’s advertising business topped $40 billion in 2025, surpassing the combined ad income of major traditional broadcasters. Alphabet reported $9.8 billion in Q2 2025, a 13% year‑over‑year increase, though the growth rate is slower than in previous years.

The platform’s expansion is driven by higher online video consumption, growth of Connected TV, and advanced AI‑powered ad formats. In the United States, YouTube captured 12.8% of total television viewing, becoming the leading video‑ad channel. However, competition from TikTok and Netflix is tightening, with forecasts showing TikTok potentially overtaking YouTube’s ad revenue by 2028 and Netflix gaining ground within the next 18 months. Advertisers still plan to boost spend on YouTube, indicating its continued central role in media planning.