YouTube boosts US economy and shapes Brazil's leading creators

YouTube is reported to have added more than $60 billion to the United States' gross domestic product and to support over 540,000 full‑time jobs. The platform is credited with helping 76 % of small‑and‑medium enterprises that operate channels expand their client base, and most U.S. states host at least ten channels that regularly exceed one million monthly views. Marketers are urged to shift from text‑focused strategies to video, partnering with established creators to drive traffic and sales.

In Brazil, the platform hosts a new generation of influential creators. The most‑subscribed channel is KondZilla, with 65.3 million subscribers, followed by Felipe Neto (43.6 million) and Whindersson Nunes (43.4 million). These top YouTubers shape entertainment trends, social discourse and commercial opportunities across the country.