YouTube expands Premium Lite and evolves as a marketing platform

YouTube is evolving as a dominant online platform, functioning increasingly like traditional television and serving as a critical tool for business marketing. To succeed on the platform, businesses are encouraged to focus on trend research, identifying authentic content creators to partner with, and optimizing content based on viewer engagement.

In terms of user services, YouTube is expanding its Premium Lite subscription model. This cheaper alternative to the standard Premium tier is being rolled out to all regions where YouTube Premium is currently available, potentially covering approximately 63 countries.

The platform's revenue distribution model for creators involves a shared fund. Under this system, 30% of Premium revenue and 60% of Premium Lite revenue are allocated to creators, with payouts determined by the viewing time and quantity of content consumed by premium members.