YouTube reaches 2.58 billion monthly active users

YouTube has reached over 2.58 billion monthly active users, representing approximately 30.86% of the global population. Data indicates that 46% of all internet users visit the platform at least once a month. The platform's advertising audience reached 2.65 billion users as of the second quarter of 2026.

Regional usage is led by India with 518 million users, followed by the United States with 259 million. In terms of content consumption, YouTube Shorts now averages 200 billion daily views. The platform reported $60 billion in revenue for 2025, and YouTube Premium has reached 125 million active subscribers globally.