YouTube surpasses Netflix in U.S. TV watch time

YouTube Netflix streaming industry TV viewership Nielsen report

YouTube has significantly outpaced Netflix in television viewership within the United States. According to a Nielsen report covering August 2026, YouTube accounted for 15.8% of TV viewing, while Netflix's share dropped to 7.7%.

YouTube's video-streaming user base has reached 2.7 billion monthly active users worldwide. The platform has evolved from a content creator hub into a dominant entertainment service, outperforming other major streaming competitors including Disney+, Roku, Paramount+, Tubi, and Peacock.

Entities

Netflix · Nielsen · YouTube

Sources

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