Ypê expands promotion campaign with Eliana and influencers

Brazilian hygiene and cleaning company Ypê has launched a new communication phase for its ‘Meu Ypê Premiado’ promotion. The company is utilizing an influencer strategy featuring presenter Eliana alongside influencers Theodoro, Julia Gomes, Nicole Carrion, and Jonathan Santana to expand the campaign's digital reach.

Now in its 12th edition, the promotion offers various prizes, including R$ 500 vouchers, ten zero-kilometer cars paid in cash, and a final grand prize of R$ 1 million scheduled for November 12. To date, the campaign has already distributed three cars and 673 vouchers. Remaining prizes include seven vehicles, over 1,300 vouchers, and the top cash prize.