Ypê launches TikTok Shop Super Day with live sales and discounts

Brazilian hygiene‑product maker Ypê will take part in TikTok Shop’s Super Day of the Brand from 29 to 31 July. The three‑day activation features a special visual identity for the brand’s official store, nine hours of live streams on its @oficial_ype profile, and support from affiliate creators. Discounts of more than 20 % will be offered on items from Ypê’s clothing line, and purchases can be entered into the “Meu Ypê Premiado” promotion.

CMO Marcela Mariano said the event underscores Ypê’s strategy to expand its presence in social commerce and engage consumers where they discover and buy products. The initiative is run in partnership with TikTok and executed by the agency Monks, aiming to combine entertainment, influencer content, and direct purchase within the platform.