Ypê reaches 96.3% household penetration in Brazil

Ypê has increased its presence in Brazilian households, reaching a 96.3% penetration rate according to the Brand Footprint Brasil 2026 study by Worldpanel by Numerator. This marks an increase from the previous 95.6% recorded in the prior ranking.

The company maintains its position as the most chosen hygiene and cleaning brand in Brazil. Additionally, its brands Tixan and Assolan were recognized among the 50 most chosen brands by Brazilian consumers. CEO Waldir Beira Júnior attributed this growth to the company’s 75-year history and its ability to adapt to consumer needs and innovations.