Ypê wins Top of Mind award in Brazil

Brazilian hygiene and cleaning company Ypê has received the ‘Top do Top’ award at the 36th Folha Top of Mind research, conducted by Instituto Datafolha. This distinction recognizes the brand most spontaneously remembered by Brazilians across all sectors, breaking a historical hegemony in the national ranking.

In addition to the top honor, Ypê won the Top Environmental Preservation award for the 19th consecutive year and the top spot in the Purchasing category for the 11th consecutive year, with Ypê Detergent being the most remembered product.

Founded in 1950 by Waldyr Beira, the company has grown from a family business in Amparo, São Paulo, to an international operation reaching over 15 countries. Currently, the brand is present in 96.3% of Brazilian households. CEO Waldir Beira Junior stated that the recognition reflects a daily construction of trust and proximity with Brazilian families.