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YPF enables direct stock trading through its mobile app
YPF has launched a new feature within its mobile application that allows users to buy and sell company shares directly through the app during market hours. The company claims this is a world-first initiative, enabling customers to become shareholders without leaving the digital ecosystem they use for daily transactions.
The functionality is the result of a strategic alliance with Santander, which facilitates the management of user funds within the App YPF ecosystem. This addition follows previous updates that allowed users to earn interest on their balances, consolidating a service model focused on funding, remunerating, and investing.
The rollout follows a stock split implemented on August 4, which divided each share into ten. This move proportionally reduced the individual value of each share to make investing more accessible to a broader range of new investors.