YSL Beauty hosts Block Party event in London

YSL Beauty hosted its “YSL Beauty Block Party – London Edition” at Rough Trade East in Brick Lane on September 3. The event aimed to celebrate local culture and creative expression, following similar launches in Madrid and other global locations.

The gathering featured a live performance by British singer Lola Young and music from global brand ambassador Alisha Boe. High-profile attendees included Skepta, Romeo and Cruz Beckham, Lila Moss, Lennon and Gene Gallagher, and Rocco Richie.

The event served as a platform to showcase the brand’s latest fragrance, “Black Opium Pink Glaze,” while integrating the brand with London’s underground music and fashion scenes.