YTL Corp's Yes and Ryt Bank partner with Football Association of Malaysia

The Football Association of Malaysia (FAM) has formalized a multi-year title partnership with YTL Corp's telecommunications provider, Yes, and digital bank, Ryt Bank. The collaboration, launched under the banner ‘Demi Bola Sepak Malaysia’, was officially signed in Kuala Lumpur on October 29, 2026.

The partnership aims to support the development of Malaysian football through initiatives focused on youth development, community participation, and enhanced match-day experiences. The companies intend to leverage Yes 5G Advanced connectivity for digital storytelling and fan engagement, while Ryt Bank will utilize its AI-powered digital banking services to facilitate social football activities, such as futsal sessions and match-day gatherings.

As part of the agreement, Yes customers may receive benefits including match tickets and limited-edition merchandise. Ryt Bank will also provide various offers to supporters throughout the partnership period to make football experiences more accessible and rewarding.