Yubi Group launches retail lending platform and asset management services

At the Global Fintech Fest 2026 in Mumbai, Yubi Group announced two major expansions to its financial services ecosystem. The company launched Pye, a multi-lender platform designed for retail borrowers. Pye aims to connect individuals seeking credit for life events—such as education, weddings, or medical needs—to a network of lending partners, matching borrowers to the most suitable institutions based on their specific profiles and requirements.

Additionally, Yubi Group introduced Yubi Asset Management, a SEBI-registered business catering to family offices and institutional investors. This new division includes Yubi PoleStar, a portfolio management service. The service utilizes Yubi’s existing credit market infrastructure and underwriting intelligence to manage multi-asset portfolios through a structured six-gate credit architecture involving risk modeling, investment committee approval, and active surveillance.