Yuhan-Kimberly launches hygiene campaign at university festivals

Yuhan-Kimberly is conducting a 'Kleenex Rear Cleansing' campaign at university festivals to promote new hygiene habits among younger consumers. The initiative encourages the combined use of Kleenex toilet paper and My Bidet, a specialized toilet wipe.

Following a recent activation at Hanyang University, the company is continuing the campaign at Hongik University. The program features 'Refresh Station' experience booths and interactive activities like the 'Erase the Aftermath Challenge,' where participants can try the products and receive samples.

My Bidet has maintained the number one market share in the domestic toilet wipe market for 13 consecutive years. According to a 2024 survey of 900 consumers, 45% of respondents reported using toilet wipes for hygiene, a 10-percentage-point increase from 2021.