Yushau A. Shuaib Publishes Memoir on NIPSS, NIPR and AI Crisis Communication

Yushau A. Shuaib, Managing Director and CEO of Image Merchants Promotion Limited, has released a memoir titled *MNI versus MNIPR in NIPSS: Tackling Institutional Bullying and AI in Crisis Communication in Nigeria*. The book, paired with an academic volume on AI‑driven crisis communication, recounts his three‑decade career in public relations, his early achievements at Bayero University Kano—including the 1992 NIPR President’s Prize and the Kano/Jigawa Chapter Public Relations Person of the Year award—and his later studies at the University of Westminster. It details his withdrawal from the Senior Executive Course 47 at the National Institute for Policy and Strategic Studies (NIPSS) and the subsequent ethics panel hearing by the Nigerian Institute of Public Relations (NIPR). Shuaib frames personal adversity as a catalyst for scholarly work, arguing that the memoir and its companion study hold lasting national and international relevance.