YuYu Hakusho anime collaboration launches at Ikebukuro Station

The hair care brand Premior, under Yamasaki Co., Ltd., has launched a collaboration with the anime series ‘YuYu Hakusho’ titled ‘Kurama’s Beautiful Hair Guidance School’. As part of this campaign, large-scale advertisements featuring the character Kurama are being displayed at Ikebukuro Station on the Tobu Tojo Line from September 21 to September 27, 2026.

The advertising campaign includes large posters and digital signage featuring newly drawn visuals of Kurama. Additionally, web commercials narrated by voice actress Megumi Ogata, who voices the character, are being broadcast on digital displays. The collaboration also features limited-edition product sets and social media campaigns offering character-themed prizes.