YYForce expands 24iFM with digital services marketplace

YYForce Inc. has announced the commercial expansion of its 24iFM platform, introducing a Services Marketplace and lifestyle advertising capabilities. This expansion integrates estate administration, on-demand household services, and merchant promotions into a single digital platform.

The move aims to create new digital revenue streams for the AI-enabled workforce management and integrated facility management (IFM) provider. These streams include transaction commissions or service fees from marketplace activities, as well as advertising and promotional revenue from participating merchants.

The expansion comes amid projections from Google, Temasek, and Bain & Company suggesting Southeast Asia’s digital economy could exceed US$300 billion in gross merchandise value by 2025.