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Zé Felipe signs new R$ 350 million annual betting advertising deal
Brazilian singer Zé Felipe has reportedly secured a new advertising contract with a betting platform, valued at approximately R$ 350 million per year. This amount equates to roughly R$ 29 million per month.
The deal marks the singer's return to the betting industry following the end of his previous partnership with Blaze. Reports indicate that while the new figure is substantial, it remains lower than the compensation he previously received from Blaze. The conclusion of his former partnership coincided with personal changes, including the end of his marriage to Virginia Fonseca.
This move comes as the betting sector in Brazil faces increased public scrutiny and investigations regarding potential financial crimes. The high-value contract highlights Zé Felipe's significant influence in the Brazilian entertainment and advertising markets, though it also raises questions regarding social responsibility and the impact of gambling advertisements on younger audiences.