Zadar tourism scores 91/100 in pre-season satisfaction survey

An online reputation analysis for May, carried out by IQM Destination, compiled 7,518 guest reviews and gave the Croatian city of Zadar an overall pre‑season tourism rating of 91 out of 100, a rise of 1 percent compared with the same period last year. Google remained the main source of feedback, accounting for 74 percent of the reviews.

Tourist agencies achieved the highest score at 97, local attractions 95, and restaurants 94 – the latter improving by two points and receiving nine percent more reviews. Cafés earned 85, private accommodation rentals 90 (up four points), while hotels and hostels held steady at 88, with hotels showing a slight quality gain.