Zara launches Ayrton Senna inspired fashion collection

Zara has announced a new clothing collection developed in partnership with Senna Brands, the company managing the image of three-time Formula 1 world champion Ayrton Senna. The line is inspired by the Brazilian driver’s casual style during the 1990s.

The collection features various items including black leather jackets, Prince of Wales check wool blazers, racing jackets with patches, and denim pieces with a retro effect. Some designs are directly inspired by iconic photography of Senna, such as a T-shirt featuring an image of him with sunglasses and a briefcase near an airplane.

Ana Simões, CMO of Senna Brands, stated that this is the first Senna brand collection at Zara and represents a move to bring Senna’s mentality of excellence and constant evolution from the racetrack to everyday street fashion. The collection is available in Brazil and online globally.