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Zattoo expands streaming services and extends Teleboy partnership
Zattoo is expanding its streaming offerings and strengthening its market position through new partnerships and content additions in Germany, Austria, and Switzerland.
In Switzerland, Zattoo and Teleboy have extended their long-standing technology and marketing partnership. The agreement continues to utilize Zattoo’s technology for Teleboy’s TV streaming services and employs Digital Ad Substitution. This technology allows specific commercials within linear advertising blocks to be replaced with digital ads, enabling more targeted audience reach without altering the viewer's linear experience.
Simultaneously, Zattoo has launched four new free-to-air FAST (Free Ad-supported Streaming TV) channels for its customers in Germany, Austria, and Switzerland. Three of these channels are developed in cooperation with ZDF. The new programming includes specialized channels such as 'Herzfrequenz', focusing on medical dramas with content from ZDF Studios; 'ZDF zu Hause', covering home, garden, and renovation; and 'H2O & Friends', featuring teen drama and fantasy content. These channels are financed through advertising.
Entities
Plaion Pictures · Teleboy · ZDF · Zattoo