Zee Entertainment secures over 12 brand partnerships for FIFA World Cup 2026 in India

Zee Entertainment Enterprises Ltd. (Z) has signed more than 12 advertisers across sectors such as automotive, FMCG, banking, beverages, technology and lifestyle for the FIFA World Cup 2026. Mahindra will act as the Co‑Presenting Sponsor and Diageo as the Co‑Powered‑By Sponsor, while other marquee names include Apple, Pernod Ricard and Mondelez.

The deals cover the company’s linear sports channels under Unite8 Sports and its digital platform Zee5, with activation formats spanning television, digital, connected TV, social media and on‑ground events. COO Sandeep Mehrotra said the response reflects the strong potential of football in India and aims to set a new benchmark for sports monetisation, delivering stronger brand recall and measurable outcomes.

Zee continues discussions with additional brands to further expand the advertiser roster ahead of the tournament.