ZEE5 expands Free5 service with new titles

ZEE5 has added two new titles to its free, ad-supported streaming service, Free5. The expansion includes the supernatural series ‘Hostel Hadsa: Bhoot Ya Bhram’, which premiered on October 27, and the Hindi suspense thriller ‘Blind Game’, scheduled to premiere on November 4.

‘Hostel Hadsa: Bhoot Ya Bhram’, directed by Tabrez Khan and produced by Banijay Entertainment, is set in a Shimla convent school. The series follows a writer investigating a legend involving a headless horseman after a schoolgirl disappears.

‘Blind Game’, directed by the late Sangeeth Sivan and produced by Soham Rockstar Entertainment, is a Hindi remake of the Malayalam thriller ‘7th Day’. Starring Arjun Rampal and Priyamani, the film follows an IPS officer investigating suspicious events and the disappearance of 5 crore rupees.

According to ZEE5, the strategy aims to make free entertainment more accessible across various genres while providing advertisers with opportunities through content-led integrations and customized brand associations.