Zee5 revamps streaming platform with AI discovery and English content

Zee5 has launched a revamped streaming experience for mobile and Connected TV, featuring AI-led content discovery, enhanced personalization, and visual navigation. The redesigned platform organizes content into five distinct sections: Premium Entertainment, Free 5, KidZ, TV, and Sports.

To improve user interaction, the platform has introduced an AI-powered customer support assistant to handle queries regarding subscriptions, playback, and device access. The company also stated it has implemented strengthened data privacy measures as part of this update.

A major component of the revamp is a new premium English entertainment slate, developed through collaborations with PVR INOX PICTURES and Lionsgate Play. This lineup includes titles such as ‘Normal’, ‘The Invite’, ‘Anxious People’, ‘Babies’, ‘The Wizard of the Kremlin’, ‘How to Make a Killing’, ‘Tony’, and ‘Paper Tiger’.

Additionally, the ‘Free 5’ offering has been expanded to include a wider variety of non-subscription content, such as series, movies, anime, news, and creator-led content, providing more inventory for advertisers.