Zelora launches first brand campaign for solar and battery support

Zelora has launched its first brand campaign, featuring a character named Gary to represent the company’s commitment to long-term customer support for solar and battery installations. Created by the agency Howatson+Company, the campaign aims to address consumer concerns regarding the reliability of support services once renewable energy systems are installed.

Backed by Bunnings, Zelora offers solar and battery technology through a monthly plan designed to eliminate large upfront costs for Australian households. The campaign’s hero film, directed by Al Morrow, depicts Gary’s presence from the initial consultation through years of ongoing service to emphasize the brand’s promise of continuous assistance.