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Zendaya and On launch second sportswear collection
Swiss sportswear brand On has launched its second collaborative collection with actress Zendaya and stylist Law Roach. The new line blends technical performance with high-fashion elements, featuring a prominent python print described by Zendaya as ‘modern camo’ on items such as bodysuits, long-sleeve tops, and half-zip anoraks.
Key pieces in the collection include oversized crewnecks, adjustable sweatpants, and the Cloudnova Moon footwear, which utilizes a Mary Jane-inspired silhouette with technical knit uppers. The collection is priced between $80 and $250.
The launch is supported by a cinematic campaign directed by the Argentinian trio Pantera. Filmed in Prague, the campaign utilizes the city’s modernist and brutalist architecture to create an action-movie aesthetic, featuring choreographed movement and stunts to demonstrate how the garments react to physical activity.