Zendaya and Tom Holland promote Spider-Man: Brand New Day

Zendaya and Tom Holland have utilized "method dressing" during the global press tour for Spider-Man: Brand New Day, coordinating their fashion choices with the film's themes and color schemes. Working with stylist Law Roach, Zendaya featured spider-themed elements, such as arachnid embroidery and motifs, across various international appearances in cities including Paris, Madrid, Berlin, Mexico City, New York, and Shanghai.

The promotional campaign has coincided with significant commercial success for the film. The movie achieved a record-breaking US box office opening with $360 million in its first weekend and has since reached $1.67 billion in global box office earnings.