Zendaya featured as background dancer in 2009 Sears commercial

A 2009 Sears back-to-school advertising campaign, titled ‘Sears Arrive’, has gained renewed interest due to the early appearance of Zendaya. In the commercial, Zendaya served as a background dancer for Selena Gomez, who was the primary face of the initiative.

The campaign aimed to engage teenagers by combining fashion and music, including a project to form the ‘Sears Air Band’. Zendaya’s participation in the advertisement is documented in the biography ‘Who Is Zendaya?’ by Kirsten Anderson, published by Penguin Random House. The book also notes her early work as a child model for retailers such as Old Navy and Macy’s.