Zendaya's frizz‑free curls set new natural‑hair trend

At the London premiere of the latest Spider‑Man film, actress Zendaya displayed voluminous, frizz‑resistant curls, highlighting a shift toward embracing natural hair texture. Her stylist Coree Moreno achieved the look with a braid‑out technique—leaving the hair in braids for several hours before undoing them—to create defined, movable waves, and finished with an anti‑frizz spray that forms a barrier against humidity.

Creative director Daniele Sigigliano of Blow Dry Bar praised the approach, saying hair no longer needs a perfectly polished finish to be beautiful. He advised gentle cleansing, conditioning the mid‑lengths and ends, and using lightweight creams, foams, or anti‑frizz products before diffusing on a medium heat. The combined emphasis on texture, volume and moisture protection signals a growing trend in hair styling that favors natural movement over strict smoothing.

The technique and product recommendations are being promoted by major brands such as Bumble and Bumble, Aveda, Ouai and Pattern, encouraging consumers to celebrate and control frizz rather than eliminate it completely.