Zero Place launches experiential promotion model using gacha machines

Zero Place Co., Ltd. has launched a new experiential promotion model that integrates the GTCHA X digital signage gacha machine with the Event Lead PLUS (ELP) survey system. The model is designed to drive foot traffic and collect visitor data by turning surveys into an engaging activity.

In this system, visitors are drawn to the digital signage, access a survey via QR code, and receive a token to participate in the gacha machine upon completion. This approach aims to solve the common challenge of low survey response rates by providing a tangible incentive through the experience of playing the gacha.

A pilot program conducted during the ‘Yokosuka Coast Performance’ event in Yokosuka City achieved 114% of its survey response target, collecting 80 responses. The event reported a satisfaction rate of approximately 90% for the overall stage performance.