Zero.pl named Poland's most opinion‑shaping media in June 2026

The IMM report for June 2026 placed the online portal Zero.pl at the top of the TOP 15 most opinion‑forming media in Poland, with roughly 5.3 thousand citations and a jump of 16 places from the previous ranking. Internet portals together accounted for 37 % of all citations, while print media contributed 31 %, television 20 % and radio 12 %.

Zero.pl’s surge was driven largely by journalist Patryk Słowik’s reporting on the Warsaw Southern Hospital, the so‑called “VIP salon”, and the working hours and salary of doctor Dawid Kacprzyk. The second‑ranked outlet was the newspaper Rzeczpospolita with over 2.9 thousand citations, followed by TVN24 with more than 2.8 thousand. Ringier Axel Springer Poland was the most cited publisher (about 7.3 thousand citations), followed by Kanał Zero SA (owner of Zero.pl) and Agora.

Other media in the top three positions included Onet, Wirtualna Polska and Interia among the internet group, and major TV channels such as Polsat News and TVP Sport within the television segment.