Zespri recognized for influence and health claims for green kiwi

Zespri has been named one of the ‘Most Influential 2026’ in the corporate category, following its efforts to establish the kiwi as a distinct, value-added food category. The company has focused on quality, innovation, and scientific evidence to build consumer trust.

A significant milestone for the brand is the European Commission's approval of a health claim linked to green kiwi. This makes it the first fresh fruit to receive an authorized health property statement from the Commission, allowing for more precise communication regarding its nutritional benefits.

Medical experts note that different kiwi varieties offer distinct advantages. Green kiwi is particularly high in fiber and contains actinidin, an enzyme that aids protein digestion and intestinal transit. In contrast, yellow kiwi typically offers higher concentrations of vitamin C. Some specialists suggest that consuming green kiwi may also contribute to improved sleep quality.