ZETA DIVISION launches ZETA GEAR gaming peripheral brand

Japanese eSports team ZETA DIVISION has launched its own gaming peripheral brand, ‘ZETA GEAR’. Operating under the concept ‘ELEVATE YOUR GAME’, the brand aims to enhance the lifestyle of gamers by combining professional competitive insights with specialized manufacturing technologies from established industrial partners.

The initial product lineup includes four items developed through various collaborations:

• MOUSEPAD M1: Developed with Sumitomo Riko, utilizing polymer material technology typically used in automotive anti-vibration rubber. It is manufactured in Japan. • MOUSEPAD M2: Developed with ZENAIM (a brand by Tokai Rika), applying precision design expertise from automotive components. It is manufactured in Taiwan. • FINGER SLEEVE F1: A four-set product developed with Mizuno, utilizing sportswear design principles. It is manufactured in China. • ARM SLEEVE A1: Also developed with Mizuno, manufactured in Japan.

Products are available for purchase via the ‘ZETA DIVISION EVENT’ app. The brand will also have a presence at the Tokyo Game Show 2026, offering hands-on demonstrations and sales at the event.