ZETA implements hashtag engine for BEAMS online shop

ZETA Inc. has announced the implementation of its “ZETA HASHTAG” engine on the BEAMS Official Online Shop. This addition complements the existing “ZETA SEARCH” engine on the platform, aiming to enhance customer experience (CX) and increase site circulation and conversion rates.

The “ZETA HASHTAG” tool allows users to discover products through intuitive themes, such as usage scenarios or specific product characteristics, rather than relying solely on traditional brand or category searches. Features include “Popular Item Tags” on the top page and related tags on product listing pages to facilitate seamless navigation.

Additionally, ZETA representative Yamazaki contributed a column to the “Net Shop Manager Forum” discussing the future of “agentic commerce.” The piece addresses the “context gap”—the disconnect in user intent when transitioning from generative AI tools to e-commerce sites—and the rising importance of Generative Engine Optimization (GEO) as AI becomes a primary search portal.