ZetaDisplay to launch first retail media network for SPAR

ZetaDisplay has expanded its partnership with SPAR to launch the retailer’s first retail media network. This initiative is part of SPAR’s digital transformation and follows ZetaDisplay’s acquisition of retailmediatools, an infrastructure-as-a-service platform. The project aims to create an integrated media ecosystem that connects physical in-store influence with digital advertising.

The rollout has commenced with a pilot program and is expected to continue through the end of the year. Led by ZetaDisplay’s Austrian team, the project involves installing hundreds of new displays to establish a digital signage network. This network will support both retail media and general in-store communications.

The system will be powered by ZetaDisplay’s proprietary Engage Suite, which provides tools for content management and advanced analytics. This suite will also be implemented across SPAR stores in Slovenia.